Super Bowl 2010 Commercials : Super Bowl 2010 Ads XLIV. The Super Bowl, the championship game of the National Football League in the United States, is known for the high-profile advertisements that air during its television broadcast. The broadcast typically ranks very highly in the Nielsen ratings, reaching more than 90 million viewers. Prices for advertising space can typically cost millions of dollars; 30 seconds of advertising time during the 2010 telecast is expected to cost US $3.01 million.

The high price tag of the commercials all but promises that they will be spectacular and innovative in most cases. The commercials are often highly anticipated, generating much buzz even before the game is played usually because of their innovation or sense of humor.

These high-profile ads are usually only broadcast on the originating American network. This is because the cost of buying commercial time on the American network does not include ad time on foreign broadcasters, which sell their own advertising. Moreover, since there is lower interest in American football outside the U.S., other carriers have smaller audiences for the game, meaning that the ads seen locally may not share the high reputation of the domestic commercials.

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